OUR SOLUTIONbluearc

We make your products smart

ORM™: OBJECT RELATIONSHIP MANAGEMENT PLATFORM

Selinko has developed a secure cloud platform called ORM that connects objects and consumers on a one-to-one relationship basis.  

The ORM platform features include:

  • An identification and authentication engine
  • A secure web-based interface for brands to manage product information, specific brand and industry services and big data scan based activity reports ( Brand Manager)
  • A one-to-one rule based marketing engine that allows brands to communicate in real time with targeted consumers
  • A track and trace engine capable of detecting gray markets through consumer scans
  • All the interfaces to external information systems such as ERP’s, CRM’s and Track & Trace software.

AUTHENTICATION / IDENTIFICATION

  From identification to strong authentication, we can provide different levels of security to authenticate products

STRONG AUTHENTICATION

Among its solutions, Selinko’s expertise is proven in bank-grade asymmetric encryption authentication to protect high-value and long-lifecycle product.

It is the most highly secure digital authentication solution on the market to prevent counterfeiting and fraudulent refill by placing a NFC chip fitted with a unique encrypted  and tamper-proof digital certificate on your items

PROVEN PROCESS

The authentication service is based on public-key cryptography, a proven process that has been used for more than 20 years in the banking world and it recommends its usage until 2030 by the American Chamber of Commerce.

HIGH SECURITY LEVEL

Selinko uses chips that are ISO and EAL4+ certified (level used for Electronic Passport certification). Chips are also protected by more than 250 security measures.

EASY AND ACCESSIBLE

The chip can be read easily with an NFC-enabled smartphone or via industrial readers.

OPENING DETECTION

Selinko offers the industry first digital protection against fraudulent refill in the cosmetics and wine & spirits industry.

TRACK & TRACE AND GRAY MARKET DETECTION

Prevent gray markets by involving your clients and building a chain of trust from production to consumer .

CHAIN OF TRUST

IN THE SUPPLY CHAIN

  • Strong authentication possible at each stage.
  • Facility for integrating our secure NFC chip.
  • Logical code for associating data between the 2 systems.
  • Can be read via an expert application, an industrial reader or a smartphone.

CUSTOMS

  • Expert application to track item from production to customs, helping them to easily and securely check authenticity and prevent gray markets.
  • Can be used offline.

IN STORE

  • Integration with identification techniques at points of sale.
  • Scanning by the shop with activation of the account.
  • Registration of the product.
  • Can be read via an expert application, an industrial reader or a smartphone.

CUSTOMERS

  • Instantaneous access to the authenticity of the product.
  • The level of information accessible to the consumer is defined by the brand.
  • Can be read by the Selinko mobile application, or by plugging in your mobile app.

GRAY MARKET DETECTION

A unique identifier is associated to a destination market at production.

Consumers act as your best brand protection managers. They scan your product and indicate position.

In case of product deviation, exception reports are directly sent to your Brand Manager, your dedicated web-based interface.

Possibility to choose for light or full gray market detection solution.

DIRECT MARKETING

Our exclusive marketing services offer you a new direct communication channel with your customers and helps you increase your sales by improving your customer intelligence and loyalty

Marketing vision_black_english2

Selinko Lab

Selinko Lab acts as digital integrated agency for brands specialised in smart products. We have a network of contractors in various fields that allow us to deliver a complete project for brands from customer education to marketing activation services using NFC technology. These services include creative thinking, packaging design, mobile application design and development, web design, communication, etc.

Exclusive marketing services

The relationship with customers is no longer made up of singular moments but becomes an ongoing personal relationship where the product is placed in the center of communication and experience. Selinko offers standard services connecting you directly to your customer through our application or by integrating with yours.

Brand Manager

Web-based management interface to manage brand and product information as well as the standard Selinko marketing services (ex: news, store locator etc.). The Brand Manager is also the platform where you can access in real-time your scan activities and reporting.

Exclusives services

Authentication

Instantaneous access to the authenticity of the item

One scan buy

Reorder product by a simple tap

News

Get the latest targeted brand news

Store locator

Information about the nearest store

Opening detection

Instantaneous access to the product status (not opened yet, open, suspicious)

Community

Participation in the brand community

Resale

The tap of the product gives you access to the resale market

And more

Additional service on demand

Customer Intelligence

Brand Manager
  • Each tap gives valuable data in real time, about customer, product, and product/customer interaction
  • Ad-hoc reporting available
  • Data can be pushed to your CRM
  • Flexibility of data and easy configurability
  • Secure web–based interface

CERTIFIED ONLINE SALES

  Certify your online sales and prevent sales of counterfeit items on the internet

Speed, anonymity and the potential offered by the audience on the web are turning this channel into a new playground for counterfeiters

Online sales are growing 3 TIMES AS FAST AS THE LUXURY GOODS MARKET IN GENERAL ($19 BILLION BY 2016)

3 X

On average, 41% of goods sold online in China are fake!

Patented service

The online publication of the certificate guarantees authenticity for the buyer and the seller. Unique process where payment is released at delivery once the product is authenticated.

Coming soon, stay tuned.

Resale

In the online second-hand market, the product “identity card” will not only guarantee the product’s authenticity, but also provide a completely transparent item history – thus increasing its resale value.