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When tech meets sweets

Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...

Selinko is now member of NFC Forum

The NFC Forum  was launched as a non-profit industry association in 2004 by Sony, NXP Semiconductors, and Nokia. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC...

World Anti-Counterfeiting Day

According to a recent research report, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming! ...

The 5 biggest markets the IoT is poised to disrupt

Gartner Inc. predicts that there’ll be more than 25 billion connected devices in the world by 2020, generating revenues of more than $300 billion for those who catch the wave. But even with this massive amount of growth being forecast, most enterprises fail to understand...

CONNECTED BEAUTY: Why cosmetic brands will adopt smart packaging?

“Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products” Moor Insights & Strategy When you’re in a store and you pick up a product, the first thing you see and touch is the packaging. Since the...

Counterfeiting in the cosmetic and personal care industry: 9 cases

According to the OHIM, counterfeiting generates 4,7 billion euros of direct losses annually for the European cosmetics industry. This amount represents 7.8% of total sales in the European Union’s cosmetics and personal care industry resulting in 50,000 jobs losses[i]. Taking into account the effect on...

NFC, growing player in the Internet of Things.

Imagine a world where objects, animals or people have the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction[i].Guess what? This scenario is already happening and it is called Internet of Things (IoT)...

Security, a must for digital evolution – Internet of Things

Since the first computer was created, the pace of digitalization has only increased. In 1995, less than 1% of the world population had an Internet connection. Today, it is around 40%[1]. The number of Internet users has increased tenfold from 1999 to 2013. This phenomenon has...

Counterfeiting in the USA

Special focus on counterfeiting in the USA for the National Day of the United States. Discover 5 key facts and figures about counterfeiting in the USA....

Today is the World Anti-Counterfeiting Day

The World Anti-Counterfeiting Day has been created in 1998 by the Global Anti-Counterfeiting Group (GACG) and is held every June to raise awareness of the damages caused by counterfeiting and piracy. When you hear about counterfeiting, you may not directly think about wines and spirits. However,...