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When tech meets sweets

Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...

Selinko is now member of NFC Forum

The NFC Forum  was launched as a non-profit industry association in 2004 by Sony, NXP Semiconductors, and Nokia. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC...

World Anti-Counterfeiting Day

According to a recent research report, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming! ...

The 5 biggest markets the IoT is poised to disrupt

Gartner Inc. predicts that there’ll be more than 25 billion connected devices in the world by 2020, generating revenues of more than $300 billion for those who catch the wave. But even with this massive amount of growth being forecast, most enterprises fail to understand...

CONNECTED BEAUTY: Why cosmetic brands will adopt smart packaging?

“Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products” Moor Insights & Strategy When you’re in a store and you pick up a product, the first thing you see and touch is the packaging. Since the...

Counterfeiting in the cosmetic and personal care industry: 9 cases

According to the OHIM, counterfeiting generates 4,7 billion euros of direct losses annually for the European cosmetics industry. This amount represents 7.8% of total sales in the European Union’s cosmetics and personal care industry resulting in 50,000 jobs losses[i]. Taking into account the effect on...