Selinko connects iconic Johnnie Walker Blue Label bottles to a secure and personalized IOT universe using Intact© technology

Selinko connects iconic Johnnie Walker Blue Label bottles to a secure and personalized IOT universe using Intact© technology

Selinko announces its collaboration with Diageo to commercialize the first interactive whiskey bottle: the Johnnie Walker Blue Label.

Brussels, December 23 2015

Johnnie Walker App

Heading into the holiday season, Diageo strengthens its place in the luxury spirits industry by commercializing on the Thai market a limited edition of 500 Johnnie Walker Blue Label bottles that have been equipped with NFC tags. A consumer scanning a bottle with the “Johnnie Walker Interactive APP” has access to an exclusive world of privileges: personalised VIP invitations, the possibility to send personalized digital post cards, luxury lifestyle content, recipes and much more.

The Intact© solution combines Selinko’s ORM software platform, Inside Secure’s Vault IC 154 NFC Chip and patent pending capSeal opening detection technology, and Amcor smart capsules.

For more information: http://www.thespiritsbusiness.com/2015/12/johnnie-walker-smart-bottle-makes-thailand-debut/

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