When tech meets sweets
Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...
07 February, 2017
Blog
Selinko is now member of NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by Sony, NXP Semiconductors, and Nokia. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC...
17 October, 2016
Part of the key packaging trends for 2017, Mobile-engaged packaging is on the rise
Last week, Selinko took part at Luxe Pack C2L fair in Monaco to present its latest innovations in terms of smart products and packaging. Luxe Pack gathered every year all the experts of the luxury packaging industry giving us a good snapshot of what we...
29 September, 2016
Innovation is the main growth driver for Brands – Report BrandZ Top 100 2016
In a world driven by digital communication to increase consumer engagement and loyalty, no surprises that technology companies have replaced consumer goods companies on the podium of the Brandz Top 100 Report 2016. Brand value increases to $3,4 Trillion in 2016 (+3%) according to the new...
14 June, 2016
World Anti-Counterfeiting Day
According to a recent research report, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming! ...
08 June, 2016
QR codes and anti-counterfeiting: the false sense of consumer security and why NFC is the most appealing alternative
Search the Internet for QR codes and authentication or counterfeiting keywords and you will get plenty of results, whether links to solution providers selling anti-counterfeiting solutions based on QR codes or announcements from brands having adopted QR codes to protect their products. Actually, “protecting their...
06 June, 2016
The 5 biggest markets the IoT is poised to disrupt
Gartner Inc. predicts that there’ll be more than 25 billion connected devices in the world by 2020, generating revenues of more than $300 billion for those who catch the wave. But even with this massive amount of growth being forecast, most enterprises fail to understand...
30 May, 2016
CONNECTED BEAUTY: Why cosmetic brands will adopt smart packaging?
“Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products” Moor Insights & Strategy When you’re in a store and you pick up a product, the first thing you see and touch is the packaging. Since the...
21 October, 2015
Counterfeiting in the cosmetic and personal care industry: 9 cases
According to the OHIM, counterfeiting generates 4,7 billion euros of direct losses annually for the European cosmetics industry. This amount represents 7.8% of total sales in the European Union’s cosmetics and personal care industry resulting in 50,000 jobs losses[i]. Taking into account the effect on...
05 May, 2015
Selinko congratulates Diageo for the launch of its Johnnie Walker smart bottle prototype
One year after Selinko launched the first digital anti-refilling solution, Diageo opens the way towards innovation and unveils the first NFC connected spirit, encountering Selinko’s vision of the bottle of tomorrow and confirming that NFC is the best technology to offer both authentication and new...
02 March, 2015
E-commerce growth and online counterfeiting: need to create a trusted online ecosystem
E-commerce sales to surpass $2 trillion next year On August 11th, 1994, a man sat down at his computer and purchased Sting’s Ten Summoners’ Tales compact disk with his credit card. It was the first secure retail transaction on the Internet[i]. 18 years later, ecommerce sales were...
08 January, 2015
Secure Digitalization: an opportunity to seize the potential of the changing luxury market in China
China, significant drop in luxury sales growth The overall growth of the global market for personal luxury goods is expected to be4-6 percent this year[i] compared to a 6.5 percent growth in 2013[ii]. Regionally, figures range from a projected 2014 decline up to 6 percent in...
04 December, 2014
NFC, growing player in the Internet of Things.
Imagine a world where objects, animals or people have the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction[i].Guess what? This scenario is already happening and it is called Internet of Things (IoT)...
28 August, 2014
Security, a must for digital evolution – Internet of Things
Since the first computer was created, the pace of digitalization has only increased. In 1995, less than 1% of the world population had an Internet connection. Today, it is around 40%[1]. The number of Internet users has increased tenfold from 1999 to 2013. This phenomenon has...
08 August, 2014
Counterfeiting in the USA
Special focus on counterfeiting in the USA for the National Day of the United States. Discover 5 key facts and figures about counterfeiting in the USA....
04 July, 2014
Infography: anti-counterfeiting study in the wines and spirits market
Discover the key points of the study highlighting the growing issue of counterfeiting in the area of wines and spirits and the different technologies to prevent it. The whole study is available for free download in the press section. ...
17 June, 2014
Today is the World Anti-Counterfeiting Day
The World Anti-Counterfeiting Day has been created in 1998 by the Global Anti-Counterfeiting Group (GACG) and is held every June to raise awareness of the damages caused by counterfeiting and piracy. When you hear about counterfeiting, you may not directly think about wines and spirits. However,...
05 June, 2014