When tech meets sweets
Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...
Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...
The NFC Forum was launched as a non-profit industry association in 2004 by Sony, NXP Semiconductors, and Nokia. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC...
Last week, Selinko took part at Luxe Pack C2L fair in Monaco to present its latest innovations in terms of smart products and packaging. Luxe Pack gathered every year all the experts of the luxury packaging industry giving us a good snapshot of what we...
In a world driven by digital communication to increase consumer engagement and loyalty, no surprises that technology companies have replaced consumer goods companies on the podium of the Brandz Top 100 Report 2016. Brand value increases to $3,4 Trillion in 2016 (+3%) according to the new...
According to a recent research report, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming! ...
Search the Internet for QR codes and authentication or counterfeiting keywords and you will get plenty of results, whether links to solution providers selling anti-counterfeiting solutions based on QR codes or announcements from brands having adopted QR codes to protect their products. Actually, “protecting their...
Gartner Inc. predicts that there’ll be more than 25 billion connected devices in the world by 2020, generating revenues of more than $300 billion for those who catch the wave. But even with this massive amount of growth being forecast, most enterprises fail to understand...
“Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products” Moor Insights & Strategy When you’re in a store and you pick up a product, the first thing you see and touch is the packaging. Since the...
According to the OHIM, counterfeiting generates 4,7 billion euros of direct losses annually for the European cosmetics industry. This amount represents 7.8% of total sales in the European Union’s cosmetics and personal care industry resulting in 50,000 jobs losses[i]. Taking into account the effect on...
One year after Selinko launched the first digital anti-refilling solution, Diageo opens the way towards innovation and unveils the first NFC connected spirit, encountering Selinko’s vision of the bottle of tomorrow and confirming that NFC is the best technology to offer both authentication and new...