03 Jun Massena LAB chooses Selinko’s solution to protect its collection of timepieces
Massena LAB, a co-creator of timepieces partnering with renowned watchmakers from around the world, is now working with Selinko to provide an innovative solution for their collectors.
Starting in July, each Massena LAB timepiece will come with a physical format NFC authenticity card. Using the Massena LAB App, available for both iPhone and Android, collectors will be able to authenticate the watch, register for a transferable ownership certificate, and activate their warranty all in one place.
“Our limited edition timepieces are highly collectible and sell out very quickly. We know some speculators buy them just to resell them instantly with high benefits”, says William Massena, “Selinko’s solution is unique as it allows us to track where our timepieces end up through the second hand market as well. We can therefore make sure that genuine collectors are able to purchase our timepieces at a fair price”.
A Belgian public limited company formed in September 2012. Selinko is the leader in NFC based authentication solutions. Selinko’s solution has been successfully implemented in various markets including wine, spirits, design, pharmaceutical or consumer electronics.