28 Dec Selinko connects iconic Johnnie Walker Blue Label bottles to a secure and personalized IOT universe using Intact© technology
Selinko announces its collaboration with Diageo to commercialize the first interactive whiskey bottle: the Johnnie Walker Blue Label.
Brussels, December 23 2015
Heading into the holiday season, Diageo strengthens its place in the luxury spirits industry by commercializing on the Thai market a limited edition of 500 Johnnie Walker Blue Label bottles that have been equipped with NFC tags. A consumer scanning a bottle with the “Johnnie Walker Interactive APP” has access to an exclusive world of privileges: personalised VIP invitations, the possibility to send personalized digital post cards, luxury lifestyle content, recipes and much more.
The Intact© solution combines Selinko’s ORM software platform, Inside Secure’s Vault IC 154 NFC Chip and patent pending capSeal opening detection technology, and Amcor smart capsules.