08 Jan Selinko selected by the prestigious LOUIS XIII Cognac
Enter the LOUIS XIII Members Club in one tap
LOUIS XIII Cognac selected Selinko’s expertise to launch a smart decanter, providing clients a seamless access to an exclusive world of privileges. The first LOUIS XIII connected decanters will be available as of February 2019 in the LOUIS XIII boutique in Beijing, Xi’an and London.
Clients will be able to join the LOUIS XIII Society (a private members club for owners of LOUIS XIII Cognac decanters) by simply tapping the NFC chip placed on the decanter’s cork stopper. Members can access personalized services such as customized decanter engraving, pre-releases of limited editions, contact with a LOUIS XIII Personal Advisor for private tastings and will also be able to network with LOUIS XIII cognac connaisseurs.
Selinko has provided its NFC-expertise advice and its software platform to instantly link the client to the LOUIS XIII Society. A perfect case for Selinko to underline how connecting objects to the IoT can provide an exclusive experience for valued clients.
ABOUT LOUIS XIII COGNAC
Think a century ahead. Each decanter is the life achievement of generations of cellar masters.
Since its origins in 1874, each generation of cellar master selects from our cellars the oldest and most precious eaux-de-vie for LOUIS XIII.
Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux-de-vie, as a legacy to his successors for the coming century. LOUIS XIII is an exquisite blend of up to 1,200 eaux-de-vie sourced 100% from Grande Champagne, the first cru of the Cognac region.
The legendary decanters have been made from fine crystal for generations, mouth-blown by some of the most skilled master craftsmen. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.