When tech meets sweets
Selinko collaborated with Belgian iconic brand Leopold Cuberdons to create customized connected gift packs on the occasion of PCD fair in Paris...
07 二月, 2017
Blog
Selinko is now member of NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by Sony, NXP Semiconductors, and Nokia. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC...
17 十月, 2016
Innovation is the main growth driver for Brands – Report BrandZ Top 100 2016
In a world driven by digital communication to increase consumer engagement and loyalty, no surprises that technology companies have replaced consumer goods companies on the podium of the Brandz Top 100 Report 2016. Brand value increases to $3,4 Trillion in 2016 (+3%) according to the new...
14 六月, 2016
World Anti-Counterfeiting Day
According to a recent research report, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming! ...
08 六月, 2016
QR codes and anti-counterfeiting: the false sense of consumer security and why NFC is the most appealing alternative
Search the Internet for QR codes and authentication or counterfeiting keywords and you will get plenty of results, whether links to solution providers selling anti-counterfeiting solutions based on QR codes or announcements from brands having adopted QR codes to protect their products. Actually, “protecting their...
06 六月, 2016
The 5 biggest markets the IoT is poised to disrupt
Gartner Inc. predicts that there’ll be more than 25 billion connected devices in the world by 2020, generating revenues of more than $300 billion for those who catch the wave. But even with this massive amount of growth being forecast, most enterprises fail to understand...
30 五月, 2016