Challenges

Solutions

Results

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

case_selinko_ba111od_06jpg-2

Case_Selinko_BA111OD_06JPG

Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

A first in the watchmaking world

hpcase_selinko_ba111od_03

HPCase_Selinko_BA111OD_03

BA111OD

Authentication

Consumer engagement

Track &amp; trace

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

07case-moooi-low

07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

2022-04-21-14-06-interiordesign-net

Moooi button

Moooi

Counterfeiting

Design

Ownership certificate and transfer

Our work

istock-1312060115baillod-bottle-v2

iStock-1312060115+baillod-bottle-V2

keyvisual_1-sac-selinko-2

Keyvisual_1-sac-Selinko

02meuble-moooi-low

02Meuble-Moooi-low

istock-1312060115baillod-bottle

iStock-1312060115+baillod-bottle

header_mobile

right-hand

Right hand

1241090

News

At nibh pellentesque fringilla sit tempus ornare. Ornare pharetra aliquam lectus nam gravida fermentum diam amet. Sed massa cras magna malesuada urna suspendisse. Massa risus mattis vitae aliquet varius non nunc nunc lobortis. Fringilla in est laoreet ullamcorper porta tempor integer.

680l_detail_b

680L_DETAIL_B

Japanese group TOPPAN, global leader in printing and security technologies, has acquired Selinko.
This acquisition brings new resources and opportunities to boost Selinko’s growth in the global market for traceability and authentication of valuable products.

ambiantpink2x

AmbiantPink@2x

At nibh pellentesque fringilla sit tempus ornare. Ornare pharetra aliquam lectus nam gravida fermentum diam amet. Sed massa cras magna malesuada urna suspendisse.

Et dictum quis in aliquet. Lobortis vitae id in amet.

Libero sagittis leo mi lectus. Mauris libero augue.

Highest security

Easy to use

Ready for engagement

A wide range of tag suppliers guarantee:

Give your customers identification and a strong authentication and build up brand trust and confidence.

202105_siltech_classic_legend-1

202105_Siltech_Classic_Legend-1

Authentication by the clients

Your clients want to know whether their product is genuine? Offer them the most secure authentication solution. 

A digital ownership certificate and its transfer for the second hand market

Ensure the value of your product over time

share-the-moment

Share the moment

Second hand market

Want to enhance your second-hand business opportunities?  Give your clients a digital ownership certificate and a transfer solution.

Cras viverra arcu, magna pellentesque quis mi faucibus. Ac ut vitae nisl laoreet pellentesque.

A ut odio pulvinar et enim vulputate ultrices. Congue convallis lectus enim mattis mattis a sed.

Consequat, sed tempus orci augue pulvinar nisi ipsum. Mi sed sit quisque nullam.

Ownership certificates

Track your product and detect grey market

Maximise your supply chain efficiency, trace your product during all its lifecycle and protect your distribution network

taking-better-control-with-technology

Taking better control with track & trace technology of Selinko

Traceability and grey market

Want to maximise your supply chain efficiency, trace your manufactured product during its entire lifecycle, share easily contextual DPP's and protect your distribution network against grey market? Use our fail-proof track-and-trace solutions

Track & trace and grey market detection

Trust. Engage. Live.

Increase your customer intelligence

selinko_customer_engagement_header1

Selinko_customer_engagement_header1

Engagement and data collection

Want a direct channel of communication with your clients ? Would you like to leverage your customer intelligence with qualified, contextualised data? Get access to your platform with consumer engagement tool, data and handy analytical features.

Customer engagement and data collection

logo_ba1110d_vector_black-2

Logo_BA1110D_vector_Black

logo-test-capture-decran-2022-04-20-a-17-11-15

Logo-test-Capture d’écran 2022-04-20 à 17.11.15

ratseylapthorn

Ratsey&Lapthorn

crystalcable

CrystalCable

siltech_black_blue

SILTECH_BLACK_BLUE

dalmore

moooi

logo-laurent-ponsot-png

LOGO LAURENT PONSOT PNG

of protected goods thanks to our solutions

Over €  1.5 billion 

and partner ecosystems in Europe, United-States and Asia

Global market knowledge

Engineer-level customisation

trust and work with us in a long-term cooperation

Over 30 luxury brands

More than 10 years of expertise in securely connecting your products

Protect& Engage

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Selinko joins TOPPAN!

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Many industry leaders already trust us.

.css-1az3ztj{white-space:wrap;}Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Selinko joins TOPPAN!

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Many industry leaders already trust us.

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.