Challenges

Solutions

Results

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

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Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

A first in the watchmaking world

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BA111OD

Authentication

Consumer engagement

Track &amp; trace

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

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Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

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Moooi button

Moooi

Counterfeiting

Design

Ownership certificate and transfer

Our work

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News

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Japanese group TOPPAN, global leader in printing and security technologies, has acquired Selinko.
This acquisition brings new resources and opportunities to boost Selinko’s growth in the global market for traceability and authentication of luxury and premium products.

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AmbiantPink@2x

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Highest security

Easy to use

Ready for engagement

A wide range of tag suppliers guarantee:

Give your customers identification and a strong authentication and build up brand trust and confidence.

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Authentication by the clients

Your clients want to know whether their product is genuine? Offer them the most secure authentication solution. 

A digital ownership certificate and its transfer for the second hand market

Ensure the value of your product over time

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Share the moment

Second hand market

Want to enhance your second-hand business opportunities?  Give your clients a digital ownership certificate and a transfer solution.

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Ownership certificates

Track your product and detect grey market

Maximise your supply chain efficiency, trace your product during all its lifecycle and protect your distribution network

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Taking better control with track & trace technology of Selinko

Traceability and grey market

Want to maximise your supply chain efficiency, trace your manufactured product during its entire lifecycle, share easily contextual DPP's and protect your distribution network against grey market? Use our fail-proof track-and-trace solutions

Track & trace and grey market detection

Trust. Engage. Live.

Increase your customer intelligence

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Selinko_customer_engagement_header1

Engagement and data collection

Want a direct channel of communication with your clients ? Would you like to leverage your customer intelligence with qualified, contextualised data? Get access to your platform with consumer engagement tool, data and handy analytical features.

Customer engagement and data collection

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Ratsey&Lapthorn

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CrystalCable

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moooi

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of protected goods thanks to our solutions

Over €  1.5 billion 

and partner ecosystems in Europe, United-States and Asia

Global market knowledge

Engineer-level customisation

trust and work with us in a long-term cooperation

Over 40 luxury brands

More than 10 years of expertise in securely connecting your products

Protect& Engage

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Selinko joins TOPPAN!

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Trusted by industry leaders

.css-1az3ztj{white-space:wrap;}Give your product a unique digital ID. This allows authentication and a range of related expert solutions.

Selinko joins TOPPAN!

Whatever your context, we create the solution you need to protect your brand and drive customer trust and engagement.

Selected cases

Trusted by industry leaders

Give your product a unique digital ID. This allows authentication and a range of related expert solutions.