Challenges

Solution

Results

"The NFC solution with the linked app will help us safeguard the future of our business, our distributors and our dealers by adding a robust, new security feature to our products. At the same time we provide additional value to our customers through more security, easy product authentication and registration, and more personal engagement."

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Siltech is a pioneer and specialist in audio cables. Siltech is reckoned to be a purveyor of some of the finest hi-fi equipment in the world. They invest in research and development to offer the most state of the art products.
Their research on audio cables has given light to the finest interconnects, speaker cables and power leads that you can find on the market. It is particularly popular among clientele that is looking for state-of-the art equipment.
These sought-after items are often resold on the second-hand market. As China is an important market for Siltech, unfortunately there are also many counterfeited products and grey import around.
And even though being copied could be considered a sign of success, Siltech is very aware of the impact of counterfeiting. That’s why Siltech called upon Selinko to provide an innovative and secure solution based on its NFC expertise. 

A high-end authentication solution for a legend in HiFi equipment.

Siltech

Counterfeiting

Electronics

Ownership certificate and transfer

Solutions

Connecting and protecting its watches, “BA111OD is the first watchmaker to use NFC with the desire to put the customer at the centre.” 

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Since 2019, Thomas Baillod, the intrepid entrepreneur at the head of BA111OD, has been challenging the customs and traditions of the watchmaking industry. He developed a new business model and demonstrated that it was possible to innovate by rethinking the margins inherent in distribution channels. 
His daring and innovative business model puts customers at the centre of the brand and does not approach them anymore as ‘end consumers’. He created a brand-new distribution process based on a digital community of “affluendors” (contraction of ambassadors, influencers and vendors).

A first in the watchmaking world

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BA111OD

Authentication

Consumer engagement

Track &amp; trace

“In a world where mass production and counterfeiting are increasingly common, we created The Button. This small digital superhero provides Moooi products with an authentic digital identity.”

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07Case-Moooi-low

Moooi presents creative luxury for a well curated life. Its products are innovative, provocative and poetic at the same time. For an extraordinary life! Moooi is a high-end Dutch furniture & design company that sells to customers all over the world. Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. With this in mind, the brand called on Selinko to protect its creations from counterfeiting. 

Introducing 'The Button' : a digital superhero

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Moooi button

Moooi

Design

Our work

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About Selinko

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Group

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newsprint

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Our partners

Expert in brand protection, track & trace and consumer engagement solutions

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Our partners

Selected cases

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Our story, our news.

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Selected cases

Expert in brand protection, track & trace and consumer engagement solutions