Selinko’s platform

Selinko developed a secure cloud platform called ORM™(Object Relationship Management) that generates unique identities and links them to your products via secure tags. This combination allows a range of solutions and data management features, such as :

• an identification and authentication engine,
• management of a multi-technology range of tags with unique ID’s,
• a secure web-based interface for brands to manage product information, ownership certificates, specific brand and industry services and big data scan based activity reports,
• a one-to-one rule based marketing engine that allows brands to communicate in real time with targeted consumers and even contextual redirections,
• a track and trace engine to follow your products journey and capable of detecting grey markets through consumer scans,
• a redirection option to mobile Web, App’s and WeChat,
• interfaces with Analytics, CMS, CRM, Track & Trace and production/logistics systems